Roberto Rivera is a graduate of the University of Wisconsin Madison where he earned his bachelor of arts degree in a major he created entitled: "Social Change, Youth Culture and the Arts". Roberto credits the transformation from being a disengaged student, teen-age run away, and drug dealer to being an honors graduate and successful businessman as a result of having key relationships and discovering his genius through his experience with "real" Hiphop. The Fulfill The Dream Program, the core curriculum of The Good Life Organization, is based off of his experience in addition to his research and relationships fostered with top educators across the country. The Fulfill The Dream program is both scientifically tested and culturally relevant and is proven to activate even the most disengaged of students. Despite the fact that Roberto has won many awards for his work from leaders like former President Bill Clinton, Congresswoman Tammy Baldwin, and others, his greatest joy is working with educators in activating genius and inspiring hope in students that are labeled disadvantaged. Roberto is also an award winning filmmaker, actor, playwright, poet, and gifted speaker.